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OWNR OPS

2.3k members • Free

14 contributions to OWNR OPS
ANNOUNCEMENT: Introducing OPS ENGINE (And What's Up Next)
If you run a land clearing / forestry mulching business, you probably feel this: - Leads and jobs scattered across texts, Facebook, Jobber, your notebook - Guessing at pricing and hoping you didn’t underbid - No reliable way to see, “What’s booked and what’s actually hitting my bank in the next 30 days?” That’s exactly what drove me crazy in the early years running Bear Claw... Since then, we’ve been duct‑taping GoHighLevel, Jobber, and a bunch of spreadsheets together. It works, but it’s way harder than it should be. So this year I finally said: screw it, I’m building the software system I wish existed. What I’m building (and why you should care) Over the last few months, we’ve been building OPS ENGINE: The operating system I use to run a 7‑figure fire mitigation / land‑clearing business… turned into software you can plug into your business. -Profitable Pricing -Fast FB Lead Capture -Automatic Text/Email Follow Ups -CRM Sales Pipeline -Speed To Lead Tracking -Quoting, Scheduling, Invoicing -Payment Capture -Dashboard (with metrics that actually matter) OPS ENGINE is built for one purpose: Take a “guy with a machine” and turn him into the owner of a real, scalable land‑clearing business by saving time, automating repetitive tasks, and tracking the most important metrics. If you follow along, you’ll see exactly how we: - Price jobs using crew‑day math so you stop working for free - Capture every lead from FB Ads, website call, form submission into one clean pipeline - Automate follow‑up so bids don’t ghost and jobs don’t slip through the cracks - See jobs + expected cash 30 days ahead so you stop riding the feast‑or‑famine rollercoaster Last year I used these same systems to help a guy go from $0 to ~$150k/month in 6 months. I’m not sharing theory; this system was designed on what already works. What you get now (before it ever launches) OPS ENGINE is not public yet. Bear Claw will run on it first. Then OPS ACCELERATOR members
ANNOUNCEMENT: Introducing OPS ENGINE (And What's Up Next)
1 like • Mar 4
OPS Engine
FB Ad Report — Real Numbers From a Simple Meta Campaign
Wanted to show you actual numbers from a real Meta campaign we just ran in a brand new market for forestry mulching services. No crazy funnel: - One simple video ad (shot on iPhone) - Clear offer: “Forestry mulching & brush clearing for overgrown Texas land” - Lead form → phone call → estimate → job. Reporting period: Feb 3 – Feb 12, 2026 Here’s what happened: - Ad spend: $475 - Total leads: 19 - Average cost per lead (CPL): $25.00 - Average leads per active day: ~2 leads/day - Best day CPL: $15.92 (Feb 10) - Best lead days: Feb 9 & 10 (3 leads each) Engagement: - CTR: ~1.5–2.8% (healthy for local service) - Frequency: 1.1–1.3 (no audience burnout) - Reach increased on stronger days – momentum building Best‑performing creative: - Creative type: Video (simple, shot on iPhone) - Leads from this single video: 10 - Spend on that video: $203.30 - This ONE video is pulling the bulk of results. We also only used about half of the budget capacity we could have. There is clear room to scale. Why This Matters for You If you’re running land‑clearing / forestry mulching and still living off: - Random referrals - Facebook groups - Neighbors “maybe someday”… …this should tell you a few things: 1. Facebook/Instagram absolutely work for forestry mulching when the offer is clear. 2. You don’t need fancy funnels – just: A straight ad A clean lead form A real phone call and estimating process. At $25/lead and ~2 leads/day, this is a predictable tap you can turn up or down. The ONLY questions that matter from here: - How many of these 19 leads turn into estimates? - How many estimates turn into jobs? - What’s the average job value and margin? That’s exactly what we’re going to track next using the pipeline + pricing + estimating system we give you in the Kickstarter Training If you want me to: - Break down the exact ad and copy - Show you the lead form we used - And walk you through how we used a crew‑day rate + estimating checklist to price these leads correctly (so they’re actually profitable)
FB Ad Report — Real Numbers From a Simple Meta Campaign
1 like • Feb 16
I really liked the estimating tool you've put together that you demonstrated on the Livestream this past Friday. That seems invaluable once you've got it dialed in to reliable numbers. I really liked that. I have to figure out how to put together one of those. Good job, Austin 👍🏻
1 like • Feb 16
@Austin Gray custom app? So you made that, not one I just get somewhere? Can I use Claude to make one myself - is that what you did? You mentioned you had been using Claude to make some of this stuff.
business name / brand
New guys, welcome in! You’re here because you don’t want to just be “a guy with a machine” – you want a real business. That starts with making decisions fast and living with them So we’re going to train that decision-making muscle today. Over the next 24 hours: 1. Post your Brand Name + Logo below 2. If you don’t have a name/logo yet: This isn’t about perfect branding. It’s about getting out of neutral. Indecision is what keeps a lot of (could be) great operators stuck. Make a decision, post it below, and we’ll give you feedback so you can move forward let's make it a great week! 💪
1 like • Jan 20
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1 like • Jan 21
@Austin Gray thanks, Austin. The LLC is already legal with that name, plus, I'm not starting directly into forestry mulching so I didn't want to limit it to that. I'll grow and add FM over the next two years, and the name is flexible enough to allow for that. I'll be staying with stump grinding to build capitol. I can start that business for a fraction of the cost and establish business credibility, credit, and capitol for the banks to approve me for more financing to add more expensive equipment later. I just don't have access to the resources to dive directly into FM.
Apr '24 • 
👋 Intros
Start Here: Your $20k Month Game Plan (Watch This)
If you own a land clearing / forestry mulching business and you’re under $20k/month, start here. In July, 12 operators we work with booked $585,000 of work using this playbook. This group shows you how to run the same system. Do this in order: 1. Watch the Start Here video Then come back to this post. 2. Introduce yourself in the comments Copy/paste and fill in: Name City / State Machines Current monthly revenue 12‑month target Biggest bottleneck (pricing, leads, closing, schedule, or crew) 3. Do the Pricing Blueprint Workshop Go to Classroom → Start Here → Pricing Blueprint Workshop Watch “Stop Losing Money On Jobs” Fill out the worksheet under the video Then comment your numbers: “Crew day rate: $, Minimum job: $” 4. Watch 2–3 case studies Still in Classroom, open Case Studies Watch 2–3 that look most like you 5. Start the Kickstarter Mini Training Go to Classroom → Kickstarter Mini Training Work through the modules in order If you already own a real machine and want the exact playbook guys like JT used to hit $172,500 in July, Colby used to hit his first $200k month, and Hayden used to hit $85k first month after getting his machine, then: Book Your OPS Game Plan Call here and we'll map out a plan for your market
Start Here: Your $20k Month Game Plan (Watch This)
2 likes • Jan 6
@Christopher Fortier welcome in! I'm really interested in that end of the industry also. I'll have some questions for you over time. 👍🏻
2 likes • Jan 11
@David Whitcraft Welcome in! Sounds like you're in a great position to do well!
requested prayers for Jordan...
one of my friend's older brother was operating a forestry mulcher on his ranch in Texas apparently the machine caught fire and nearly killed him I don't know many details other than it's a miracle he made it to the hospital.... wanted to share in this group for two reasons: 1. It's a good reminder to respect these machines and take proper safety measures every time you operate. We also have a responsibility as leaders to make sure to have proper safety measures in place for our crews. good reminder to take the necessary time each day to keep your machines free & clear of debris and allow them proper time to cool down 2. Please keep Jordan in your thoughts and prayers as he is in critical condition things like this put life in perspective... a good reminder to not take anything for granted as any day could be our last hug your wife & kids extra tonight and much appreciation ahead of time for anyone who takes time to say a prayer for Jordan's recovery 🙏
requested prayers for Jordan...
1 like • Jan 9
Wow. Definite prayers for him.
1-10 of 14
Andy Brown
3
10 points to level up
@andrew-brown-7990
25 years helicopter mechanic, pilot, & transitioning to business owner.

Active 147d ago
Joined Dec 14, 2025
Peachtree City, GA
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