Generative Engine Optimisation (GEO) is quickly becoming a core part of modern search strategy. It’s not a buzzword. It’s the natural next step in how content is discovered, referenced, and surfaced. For marketing managers, this means adapting content not only for human readers and traditional search engines but also for AI-driven systems that extract and present answers directly to users. In this article, we’ll break down: - What GEO is and why it matters - How generative engines process and select content - The principles of structuring content for GEO - Common mistakes to avoid - Practical examples that show the difference between content that works and content that doesn’t By the end, you’ll know how to brief your team so your content has a higher chance of being surfaced by generative search tools. Check the full article on our website: https://www.mintydigital.com/blog/how-to-structure-your-content-for-geo/

You can now track AI-driven traffic right inside of Clarity! For those who are unaware of Clarity, it is a free analytics tool from Microsoft that shows you how users interact, using heatmaps, screen recordings, and more. As AI continues to change how users discover your site, being able to spot, segment, and act on AI-driven visitors is more important than ever. With Clarity’s new AI Platform and Paid AI Platform channel groups, you can now: ✅ Segment AI-driven visitors ✅ Understand their journeys and conversion paths ✅ Prove the business impact of AI traffic

Anyone here used any of the following services for monitoring AI mentions? • mentions.so • crawlconsole.com • tryprofound.com These platforms may or may not all be doing the same basic thing (and some are invite only right now). I'm very curious what other website owners have found useful for monitoring growth in AI mentions—and ideally in traffic from AI mentions.

Hi all 👋 Starting to get more active in here again now that summer’s winding down. We’ve just dropped a new video in The Classroom where I break down the 3 essentials for getting your site visible in AI-driven search results like Google’s AI Overviews, ChatGPT, and Perplexity: ✅ Technical setup so AI search engines can actually read your site ✅ Content written for real humans (not just algorithms) ✅ Authority building through brand mentions, coverage & quality links You can watch it now in the Classroom section of Skool it’s completely free 👇 https://www.skool.com/organic-search-and-ai-academy/classroom/246d8957?md=e84c889b629f46a3a604897c035e4afe

I think we can all agree that as of now, GEO is 70-80% SEO. It highly overlaps the traditional stuff, and SEO has to be used as a base to build GEO upon. My thought is that as more people move towards AI search, and most importantly, when Google replaces traditional search with AI search or puts it at the forefront, the least. We'll start seeing more and more nuances in GEO that move it further and further from the traditional SEO, and it will become a thing of its own (still resembling SEO, maybe) Right now, agencies have started positioning themselves as GEO experts, although technically there are none yet (first mover advantage very understandable here) The question here is, how long will it take for GEO to be considered a separate domain/skill to learn, if ever? Would love to know your thoughts on this. Cheers🍻