Discover how AI traffic interacts with your site

You can now track AI-driven traffic right inside of Clarity!

For those who are unaware of Clarity, it is a free analytics tool from Microsoft that shows you how users interact, using heatmaps, screen recordings, and more.

As AI continues to change how users discover your site, being able to spot, segment, and act on AI-driven visitors is more important than ever.

With Clarity’s new AI Platform and Paid AI Platform channel groups, you can now:

✅ Segment AI-driven visitors

✅ Understand their journeys and conversion paths

✅ Prove the business impact of AI traffic

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