Hey Offer Launchers! (LOL… do we like that name? Every good group needs its own identity. It creates culture. And I kind of love that this space has a different vibe from Next Level Fam.) But that’s not actually what this post is about. I shared part of this inside Next Level, but it’s worth repeating—because sometimes we don’t just need new strategies… we need a mindset reset. Here’s the some truth bombing 💣: Sometimes results aren’t our fault. And sometimes… they are. Most of the time? We’re just getting in our own way. If you have a negative mindset around selling, that’s the bottleneck. Not your audience. Not the algorithm. Not the platform. You. If you genuinely have something that serves your people, then selling is a service. Period. It’s not money grabbing. It’s not gatekeeping. It’s not being “salesy.” It’s service. And that includes having clarity on what to sell and how to sell it. When you truly frame it that way, something shifts. You actually want to sell more—because you understand that selling equals helping. Now let me ground this in reality. Across 7 launches (and relaunches) on Skool—even when I had as few as 44 members—I’ve almost always sold at least one offer during a launch. (First and third launch? No sales. Yep. That happened.) It wasn’t luck. It was how I approached selling. I work the launch with confidence, a heart of service, and a commitment to finish the process—even when it feels uncomfortable. I stay flexible, but I don’t disappear. I complete the launch. And that completion builds trust. Because knowing what to sell isn’t enough. You also have to know how to walk people through the decision process in a clear, repeatable way. Here are some truths you need to understand about selling inside a community: • You need to hit all parts of the buyer journey—even if people don’t read every post. • Repetition builds clarity. You must repeat your offer details. • Consistency builds trust.