currently on our roadtrip & saw this sushi place in santa cruz, CA i thought “that looks cute, and i love sushi!” then i saw they also serve coffee and boba… suddenly i was suspicious 👀 and trusted the sushi WAY LESS INTERESTING! i thought about why… well imagine if i ask u out to sushi for dinner… then imagine i tell u it’s a spot that serves sushi, burgers, thai food, and Crepes!!! wouldn’t u be suspicious? the best sushi joints serve sushi the best burger joints serve burgers the best crepe places serve crepes trying to throw it all together hurts trust in ur product but this is how many of u are trying to market ur coaching practices trying to do it all trying to be everything to everyone and now… we’re suspicious & don’t trust the service bc u aren’t positioning urself as an expert in the one thing… sushi experts focus on sushi burger experts focus on burgers etc when i helped @Julija Lemenaite find her thing, she went from 0 to 5 clients within ONE WEEK of implementing the new offer and messaging we came up with. She has since gone part time, hired team members, and is a vendor for huge conferences for her ideal clients (EDM producers) when i did this with @Shannon Sullivan , she started a local community meetup group bringing people together around her thing (running!) and now has several paid clients when i helped @Roxy Fink with this, she exploded her practice in 6 months and has officially quit her nursing job and went full time in her biz when i helped @Sydney Rinderknecht find her thing, she almost immediately signed her first few paying clients into a new group program she created i could go on and on… point is… if you aren’t selling ur packages look at the packaging of the service are u trying to serve sushi, burgers, thai food, and crepes? or are u clear in the thing that is UR thing? drop in the comments👇

hey y’all! i have a flaky client who i only met with once. she has asked to reschedule our 2nd session several times now and kinda feel like dropping her bc it doesn’t feel like coaching is a priority. she asked to resched last min today to go to church instead lol. am i being out of pocket if i drop her???