1d (edited) โข ๐ chat
roadtrip thoughts (what sushi has to do with marketing)
currently on our roadtrip
& saw this sushi place in santa cruz, CA
i thought โthat looks cute, and i love sushi!โ
then i saw
they also serve coffee and bobaโฆ
suddenly i was suspicious ๐
and trusted the sushi WAY LESS
INTERESTING!
i thought about whyโฆ
well imagine if i ask u out to sushi for dinnerโฆ
then imagine i tell u itโs a spot that serves sushi, burgers, thai food, and Crepes!!!
wouldnโt u be suspicious?
the best sushi joints serve sushi
the best burger joints serve burgers
the best crepe places serve crepes
trying to throw it all together hurts trust in ur product
but this is how many of u are trying to market ur coaching practices
trying to do it all
trying to be everything to everyone
and nowโฆ
weโre suspicious
& donโt trust the service
bc u arenโt positioning urself as an expert in the one thingโฆ
sushi experts focus on sushi
burger experts focus on burgers
etc
she went from 0 to 5 clients within ONE WEEK
of implementing the new offer and messaging we came up with. She has since gone part time, hired team members, and is a vendor for huge conferences for her ideal clients (EDM producers)
when i did this with , she started a local community meetup group bringing people together around her thing (running!) and now has several paid clients
when i helped with this, she exploded her practice in 6 months and has officially quit her nursing job and went full time in her biz
when i helped find her thing, she almost immediately signed her first few paying clients into a new group program she created
i could go on and onโฆ
point isโฆ
if you arenโt selling ur packages
look at the packaging of the service
are u trying to serve sushi, burgers, thai food, and crepes?
or are u clear in the thing that is UR thing?
drop in the comments๐
what is UR thing?
(BTW - this helps us refer ppl to u)
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roadtrip thoughts (what sushi has to do with marketing)
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