🧠 Working on your business vs in your business
A common trap for solopreneurs is spending 100% of the time in the business — doing client work, replying to messages, handling fires. That keeps the lights on, but it doesn’t move the business forward. Working in the business = delivery - Serving clients - Admin tasks - Responding to emails/messages - Putting out daily fires Working on the business = growth - Building systems - Marketing & lead gen - Training/outsourcing - Creating offers - Reviewing numbers and strategy ⏳ How much time to spend? Early stage: - 80% in / 20% on(You need revenue first) Growth stage: - 50% in / 50% on(Use profits to buy back your time) Mature stage: - 20% in / 80% on(The business runs with or without you) The shift happens when you intentionally block time each week to step back, zoom out, and ask: “How can I make this run better without me?” Curious — if you’re a solopreneur, what’s your current ratio?