Handwritten Letters - Mailer Strategy
In the past I had great open rates and return calls with handwritten letters. When I was in the SFR business I used the "yellow letter" technique as taught by Ron Legrand. These days I would rather invest some capital into mailer marketing but use a company that has a handwritten feature. Has anyone used Cardly or Letter Friend? or other suggestions for effective mailers?
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Andrew Storey
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Handwritten Letters - Mailer Strategy
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