Operation take over Melbourne – Pt 1 🦘

Thought it would be a cool little project to document my journey to taking over Melbourne. I usually do a bit of journaling but decided to also turn it into posts to add value to others and keep me more accountable.

Before embarking on this journey I had lived overseas for the last 4 years and had spoken to no-one back in Melbourne so when I arrived back I was starting at completely zero. I was in the process of starting my business so did not want any distractions.

Once getting back I did a couple of little events and got a little bit of momentum, but then the business got so many fires I had to stop and go full monk mode for around 8 months and lost all momentum.

But, now I am back and back into the swing of things!

One of the big things that I have noticed is the importance of social momentum. If you don’t do an event or post decent preselection stories people quickly forget about you. As a result I have been focusing on doing fortnightly events and mixing up the event type from top of the funnel to bottom of the funnel events.

When I first got back into doing things my first event I had 2 girls show up, my next event I had 4 and the recent one I did I had 5 (social momentum).

One of the interesting thing that I have noticed is that girls often message among themselves to see if they are coming to the event and if they are the others are much more likely to come as well. This however is a problem if they don’t know anyone. I try to counter this by saying they can bring friends, but then if none of her friends want to come she does not either generally unless she is quite confident and out going. Curious if anyone has a suggestion on how to overcome this aside from have a good IG account and preselection content?

Doing events on different days works well also. Quite a few of the girls that I invite to things are always working on a Friday night when I have the event so doing one on Thursday had more show up and there was also less competition in the form of other events.

One win that I had was from doing these events and posting a bunch of preselection content was that the girlfriend of one of the biggest clubs here in Melbourne reached out and connected me to the owner to set up events together.

One thing I also try to do after every event is bring everyone back to mine to hangout further. My apartment is set up very well with an awesome view, comfy couches, central and heaps of alcohol and snacks so the girls are usually excited to come back. I do this to further build comfort with them to come to mine and also open more of an opportunity for other things to happen.

Overall things are starting to move in the right direction, keep you guys posted

Key lessons:

· Maintain good social momentum by having a around fortnightly event

· The more friends the girl makes at the event the more likely she is to come to the next one

· Doing different events on different days helps get a more variety of girls coming to events

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