Why do women love and chase the "Bad Boy" Archetype? Here are some reasons:
They live by their own rules.
They challenge and make women chase them.
They set boundaries and most importantly, abide by and enforce them.
They take women through the emotional rollercoaster (remember women are ruled by their emotions).
They speak their mind without filter.
They Never pedestalize women.
They are Unpredictable and Exciting.
They Lead with confidence, fear never paralyzes them.
They Don't Ask For Permission.
If I missed any other reasons, feel free to add them in the comment section. Remember, there's a reason why the saying "nice guys finish last," is prevalent. Any man can develop and hone this archetype.