The Question I keep Hearing · Local AI Visibility Central

The Question I keep Hearing

Happy New Year.

I've been thinking about a question I heard a dozen times in the last few months of 2024. Different people, different businesses, but the same tension underneath:

"Do I abandon what I've built and chase AI? Or keep doing what's working and hope the shift doesn't hit me?"

Neither felt right to them. And honestly, neither feels right to me either.

Here's what I think 2025 is actually about:

You don't have to choose.

The businesses that win this year won't be the ones who pivot fastest or the ones who dig in hardest. They'll be the ones who figure out how to extend what they've already built—into search, Maps, AI answers, voice, and whatever comes next.

Not starting over. Not ignoring the shift. Building a bridge.

That's what Brian and I are focused on this year. More on that soon.

But I'm curious, does that tension resonate with you? Have you felt that false choice pressure?

Drop a comment. I want to hear what 2025 looks like from where you're standing.

1 comment