Here’s what’s changing in Google Search right now, why it matters, and how to adjust. 1. The &num=100 Parameter Is Breaking Google seems to be killing off support for &num=100 in search URLs. It used to let you see 100 results per page. Now? It’s inconsistent. Sometimes it works. Often it doesn’t. Why care? Because rank trackers and scrapers use that trick to pull full search result sets. If that stops working, tools will need more requests just to get the same data. It could slow everything down or throw off impression counts. Search Console is part of this too. When &num=100 was working, lower-ranked URLs were still getting “impressions” even if no one saw them. That inflated some reports. If those phantom impressions go away, impression counts may drop. Learn more → https://brodieclark.com/the-great-decoupling-num100/ 2. The “Impression Boom” Might Be Fake If you’ve seen GSC impressions go up over the past year while clicks didn’t follow, you’re not alone. Some blamed AI Overviews. But it turns out those jumps may have just been tools and bots hitting the &num=100 parameter. This changes how we interpret things. What looked like “Google killing traffic” might just be noise falling away. The takeaway: impressions may drop. That’s not necessarily bad. Learn more → https://www.seroundtable.com/google-search-drops-100-results-parameter-40097.html 3. Google Is Cleaning Up the SERPs There’s been a quiet update on the official Search blog. Google is aiming to “simplify” search result pages. That likely means fewer distractions, less clutter, and more visual consistency. Cleaner pages. Maybe fewer formats jammed together. No clear timeline or examples yet, but when they say “simplify,” they usually mean something noticeable. Worth watching. Learn more → https://developers.google.com/search/blog/2025/06/simplifying-search-results

Probably going to put this back into the rotation... @Mike Clay

Office Hours: Wednesday at 11:00am PT / 2:00pm ET — bring your AI Mode + Core Update questions. What “AI Mode” means for us (quick summary) - What it is: Google’s new AI Mode is an end-to-end, conversational search experience. It breaks a query into sub-topics, researches across the web, and returns a synthesized answer with links—think “AI Overviews on steroids.” It’s rolling out in the U.S. and expanding beyond Labs. blog.googleGoogle HelpHome - Why it matters: More zero-click answers at the top of the SERP means fewer default clicks to classic blue links. Our job shifts from “rank to get the click” to “become the cited source” inside AI responses. The Verge - How it’s tracked: AI Mode traffic is now included in Search Console totals (clicks, impressions, position). There isn’t a dedicated filter yet; it’s blended into performance data. Search Engine Land What to do about it (now): 1. Add a 120–200-word answer-first summary to key pages (the bit most likely to be quoted), followed by depth, sources, and schema. Google Help 2. Tighten entity signals (consistent name/address, author bios, About/Contact transparency) so Google can safely cite you. Google for Developers 3. Track changes in GSC by segmenting branded vs. non-branded and page type; expect CTR to wiggle without rank loss. Search Engine Land

Does anyone have any actual data/insights into why some websites are getting branded blue links in the AI Overview and other sites are just brand name text in the overview? Greatly appreciated

Good Morning Everyone, Looking for feedback/suggestions on what the group is using/testing for transcription/FAQ creation apps and/or workflows to transcribe zoom content brief interviews. Greatly appreciated.