This past year has been filled with tons of learning, growth, challenges, and plenty of ups and downs. Looking back, I’m incredibly grateful for everything we’ve accomplished and all the success we’ve experienced along the way. Going into Year 2, my biggest goal is to grow and scale the business even further. At the end of Year 1, we started expanding into different pressure washing services, and that decision has essentially doubled our revenue. Now, I want to build on that momentum and focus heavily on marketing, strengthening our brand, and continuing to grow our client base. Here’s the marketing strategy we’re taking into Year 2, built around 4 key pillars: Pillar #1 — D2D Sales 🚪 This has been the biggest source of our sales so far. It’s effective, doesn’t require a huge amount of time, and has been extremely valuable for building tighter routes and increasing the number of customers on recurring subscription plans. Pillar #2 — On-the-Job Marketing 📍 We want to maximize every job we complete by turning our work into additional marketing opportunities. Some of the strategies we’ll be using: • Door hangers • Yard signs • Filming content with Meta glasses • Showcasing before-and-after transformations Pillar #3 — Paid Marketing 💰 This will probably be implemented later in Year 2, but I’m interested in testing paid advertising through platforms like Meta and Google Ads. The goal will be to find a profitable customer acquisition strategy that we can eventually scale. Pillar #4 — Online Marketing 💻 We also want to build a much stronger online presence by: • Improving our website • Generating more Google reviews • Posting consistently in local Facebook groups • Increasing our presence on Nextdoor • Creating more content around our services and results The goal for Year 2 is simple: Build the brand. Grow the client base. Increase revenue. And create systems that allow us to scale. Year 1 was all about learning how to build the business. Year 2 is about figuring out how to scale it. 🚀

Check out this live sale I had while out doing my morning route of cleanings. A family drove by and inquired about the service and instead of just giving them a card/flyer and asking them to call me back when they have a chance, I stayed confident, pitched them, and closed them. I was fortunate to get a monthly sale out of it. Make sure your technicians have the basics down! It's the small things like having your pricing sheet as your lock screen, building social proof with the neighbors, adding value, and hard closing when they've asked enough buying questions that really make the difference.

Here is a real live audio of a one time cleaning sale I got going D2D. I definitely think I could've slowed down my pace, done a better job of recognizing those buying questions, and hard closing. What do you guys think I could've done better?