For many people they will say "no" to a service on average seven times before finally pulling the trigger and giving you a shot. Here is a seven step strategy that you can implement to promote your service, grow your client base, and build serious rapport within your city/community. 1. Door Hangers/Flyers/Stickers- Go around the neighborhood (especially new neighborhoods) and put some sort of literature on peoples trash bins. This makes them aware that your service exists and is serviced in their area. Get a Segway and you can pass out hundreds of flyers with ease. 2. Door to Door Sales- Bring the service to them. Practice the pitch shown in other modules and present the service to the customer, give them an offer they can't resist, and close them. Keep in mind you will face a TON of rejection but that shouldn't discourage you, keep going. 3. Local Community Post via Social Media- I'm a big fan of posting regularly in local Facebook groups promoting your service. Be sure to put out good content that shows off the service, resolves pain points, and creates value. Avoid the dumb AI flyers that look terrible that the whole world seems to be doing right now. Nextdoor App can be good as well. 4. Social Media Videos- Taking advantage of your social media pages, push out content that performs well in your niche so it reaches more people. Show off the rig, the service, and the different transformations that you perform daily. You never know who sees the content and could become future clients. 5. Live Neighbor Social Proof- People will recognize your rig and business as you go about servicing in their neighborhood and taking care of those close by. People will feel left out as you take care of all their neighbors besides them. Nobody wants to be the lone neighbor with the dirty stinky trash bins. Don't be surprised when people say they saw your truck/rig driving around town or while they were on a walk. It happens quite often. 6. Local Events- People love supporting small local businesses. Showing your part of the community by having a booth at a local event or becoming a sponsor can be a great way to generate business, receive support, and grow your name within your city. Make sure you have a specific offer/discount to create urgency to sign up when presenting at local events. 7. Ads- Disclaimer: I personally haven't experienced great results from ads but that doesn't necessarily mean you won't. It seems the two best ads to go for are Google and Meta. Be cautious with how much you spend and make sure you have quality ads that are intriguing and create urgency for the customer to sign up. There are many businesses within the trash bin cleaning niche that solely rely on ads for client acquisition.

Maybe the most common objection I've been seeing recently is the "I do it myself" objection. A lot of the times the person just rinses their bins out with a hose and bleach which isn't very eco-friendly and doesn't do a good job of getting rid of all the stains and grime that's built in. Chances are these homeowners take pride in doing it themselves and probably do their own pest control, window washing, and landscaping as well. What I've been doing is adding this key neutralizing statement immediately after the smokescreen/objection comes up. "That's exactly why I'm here." This has been key in keeping the customer engaged, disrupting their process of thinking, and breaking down their wall. I follow it up with "A lot of the jobs I do for the neighbors is maintenance work anyway. Do you guys keep your bins outside or in the garage?" The question at the end keeps me in control of the conversation and allows me to transition naturally into explaining the process and showing off our features and benefits. Here's the full line: Customer: "I usually just do it myself." You (sales rep): "That's exactly why I'm here. A lot of the jobs I do for the neighbors is maintenance work anyway. Do you guys keep your bins outside or in the garage?" -Test this out next time your out knocking!

The best problem is the one you never have to solve because you’ve kept your equipment in top-notch condition. Chances are you’ve invested a significant amount of hard-earned money into a rig that cleans trash bins effectively, but that rig also contains many moving parts and components. Over time, normal wear and tear will require some of those parts to be repaired or replaced. My best advice is to stay proactive with maintenance. Keeping your equipment in good working order can help you avoid frequent major repairs that drain both your bank account and your profits. Simple maintenance practices such as changing the oil, replacing worn tires, installing new O-rings, and replacing damaged levers can go a long way toward extending the life of your equipment. Many problems can also be prevented by developing good habits during cleanings. For example, removing large, bulky debris from the bottom of a trash bin before cleaning can help prevent clogs and reduce unnecessary strain on your rig’s drainage system. My recommendation is to stay diligent and up to date with your equipment maintenance. By practicing smart operating habits and addressing small issues before they become major problems, you can avoid costly repairs, protect your profits, and keep your business running smoothly for years to come.