When starting a trash bin cleaning business, it’s easy to fall into the expectation that everyone within your service area will immediately flock to your company and sign up to have their trash bins cleaned. The reality is that it simply doesn’t work that way. The solution is to build local awareness and consistently communicate three things: 1. The service exists. 2. You are a local business. 3. You can solve a problem that homeowners may not even realize can be solved. A major part of creating that awareness is getting people to think about having their trash bins cleaned. This is where visual marketing becomes extremely important. When someone sees a dirty trash bin, it creates an opportunity to introduce them to the idea that there is a service specifically designed to clean and sanitize it. Some effective ways to build local awareness include: - Door hangers - Regularly posting in local Facebook groups and on Nextdoor - Yard signs - Sandwich boards with advertising, especially when you are working longer jobs The goal isn’t to rely on people randomly discovering your business. The goal is to consistently put your brand and your service in front of the people in your local market. Building your brand locally and keeping trash bin cleaning top-of-mind is essential to creating awareness, generating demand, and ultimately growing your client base.

What's been the biggest challenge/obstacle that you have faced in your entrepreneur journey so far? Comment below + see what other operators are doing to have success!

Besides Bin Cleaning what other services/add-ons does your company offer to generate more revenue? Comment below what has been working well for your companies and what you guys do to stay busy when bin cleaning isn't as popular/in-demand.

This past year has been filled with tons of learning, growth, challenges, and plenty of ups and downs. Looking back, I’m incredibly grateful for everything we’ve accomplished and all the success we’ve experienced along the way. Going into Year 2, my biggest goal is to grow and scale the business even further. At the end of Year 1, we started expanding into different pressure washing services, and that decision has essentially doubled our revenue. Now, I want to build on that momentum and focus heavily on marketing, strengthening our brand, and continuing to grow our client base. Here’s the marketing strategy we’re taking into Year 2, built around 4 key pillars: Pillar #1 — D2D Sales 🚪 This has been the biggest source of our sales so far. It’s effective, doesn’t require a huge amount of time, and has been extremely valuable for building tighter routes and increasing the number of customers on recurring subscription plans. Pillar #2 — On-the-Job Marketing 📍 We want to maximize every job we complete by turning our work into additional marketing opportunities. Some of the strategies we’ll be using: • Door hangers • Yard signs • Filming content with Meta glasses • Showcasing before-and-after transformations Pillar #3 — Paid Marketing 💰 This will probably be implemented later in Year 2, but I’m interested in testing paid advertising through platforms like Meta and Google Ads. The goal will be to find a profitable customer acquisition strategy that we can eventually scale. Pillar #4 — Online Marketing 💻 We also want to build a much stronger online presence by: • Improving our website • Generating more Google reviews • Posting consistently in local Facebook groups • Increasing our presence on Nextdoor • Creating more content around our services and results The goal for Year 2 is simple: Build the brand. Grow the client base. Increase revenue. And create systems that allow us to scale. Year 1 was all about learning how to build the business. Year 2 is about figuring out how to scale it. 🚀

Check out this live sale I had while out doing my morning route of cleanings. A family drove by and inquired about the service and instead of just giving them a card/flyer and asking them to call me back when they have a chance, I stayed confident, pitched them, and closed them. I was fortunate to get a monthly sale out of it. Make sure your technicians have the basics down! It's the small things like having your pricing sheet as your lock screen, building social proof with the neighbors, adding value, and hard closing when they've asked enough buying questions that really make the difference.