Dec '24 (edited) • General discussion
Why CHASING sucks, and how to BE THE CHOOSER
I'm happy to send this recording to anyone who wants it, just lemme know.
3 keys to being the CHOOSER in life and business.
1 - CHOOSE your focus, CHOOSE your future.
2 - CHOOSE your customers, CHOOSE your future.
3 - CHOOSE your competition, CHOOSE your future.
Sounds simple, but how the hell do we DO it?
Outside the Mojo-verse, I've never seen anyone who knows how to do these things as simply as they're laid out in "Make Em Beg to Buy".
And I'm 60. I've seen a lot of stuff.
The more I do them the way I understand em from Travis, the happier I am.
And the more people beg to buy or partner with me.
= = = = =
I did a little "BE THE CHOOSER" call yesterday with a handful of folks from group here.
The people there seemed to like it.
And the dudes who were also in Little Rock at SERVE NO MASTER said I didn't bastardize Travis's teachings too badly. 😂
Here's just a bit of what we covered and a few pics from the training.
= = = = =
Pic 1 - Conflicted minds are CHASING minds.
Focused minds are CHOOSING minds.
The more clear we are about our old plan and our new plan, the more focused we are.
And the better CHOOSERS we are.
Of course, the better we can do this for others...
the more they beg to buy from us or partner with us.
= = = = =
Pic 2 - CHASERS and CHOOSERS market for very different reasons.
CHASERS market to get picked. CHOOSERS market to pick their customers.
This matters because whoever chooses your customers chooses your future.
It's not a decision that I'm willing to turn over just because someone has a pulse and a credit card.
And it's very rare... maybe never happens...
that the very best buyers in any niche beg CHASERS to buy.
And great partners, don't beg CHASERS to partner.
= = = = =
Pic 3 - We've been taught that there are 3 ways to do expert and info businesses.
All 3 are based on competing and chasing.
We can escape those traps when we understand the escape route.
Hint: it's in Chapter 3 of Make Em Beg to Buy from you.
I had to read it 4 or 5 times to see what Travis laid out for us there so plainly.
Reading that chapter wearing CHASER glasses makes it good, but it doesn't change anything.
When I learned to read it with CHOOSER glasses...
it might be the most important chapter I've read in any book.
= = = = =
Anyway. Those are some of the highlights.
I might make the replay available.
Still figuring out how I wanna do that and if I wanna do it at all.
Would you even watch it?
Or should we just keep in between those of us on the call?
If you want to watch it, comment below or send me a DM.
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Why CHASING sucks, and how to BE THE CHOOSER
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