Sep 17 • General discussion
PITCH SLAPPED!!!
When I was first trying to sell the Travis Sago way...
A cautionary tale in three quick scenes:
SCENE 1: THE WARM HELLO
I once saw a former client running a killer offer.
So I sent a quick email, saying hi and it looks like you're doing well.
He replied in 3 minutes saying it was great to hear from me and how was I doing.
Now -- since we already had a great rapport...
I ASSUMED he would welcome a "quick pitch".
And I told myself I was respecting his time by cutting to the chase...
So...
SCENE 2: THE ASSUMPTION
I replied with a short pitch for my marketing services...
Telling him how I could flood his program with buyers in days. No cost upfront, etc.
And then...
Whoo-psh!
SCENE 3: THE PITCH SLAP
He wrote back and told me NO THANKS.
He said the whole thing was pitched at greed and ego.
His buyers wouldn't respond... and it would even push them away.
At first, his answer stung a little.
Because I could suddenly see ALLLL of my EAGER-BEAVER BLUNDERS clear as day.
But then, I realized...
He handed me the GIFT of CLARITY!
And I'm so grateful he was cool enough to tell me exactly WHY it was a no.
Because it SAVED me from repeating those big blunders again and again.
What BIG blunders did I make?
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PITCH SLAPPED!!!
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