Sounds ridiculous when I say it like this, but...
Zuckerberg just paid @Travis Speegle $2.79 per lead to take 11,146 leads. [over 30 grand] Yes, I said that correctly.
Travis got his client paid $2.79 per lead ADDED to his client's email list.
That wasn't his *cost per lead* it was his *profit per lead*
That means he ran a highly profitable 4-day campaign.
Travis's secret?
Scaling by subtraction.
Doing less for mo' money. [Sounds kinda like another Travis we know. 😂]
And he's got a targeting secret...
he targets HIGHLY LUCRATIVE PROBLEMS.
These are problems that have *natural* high stakes and high urgency.
Hopefully, that sounds familiar because it's exactly the same as the first part of Travis Sago's mini-monopoly.
This means he targets folks are already PRESOLD like a mofo.
Of course, that's when preselling works best and fastest.
On Friday he's gonna show us how he does it.