There’s something I keep noticing. And I know it well, because I’m exactly the same. I’m a master of procrastination. Not in an obvious way. It looks like research. Comparing options. “Thinking it through properly”. New product → let me check a few moreNew idea → let me validate a bit deeperNew approach → maybe there’s a better way Feels logical. But nothing actually moves. At some point I realised it’s not about finding better information. It’s about getting past the point where turning back feels easier than continuing. So now when I start something new, I try to move as fast as possible in the beginning. Pick one direction.Set it up.Get it to a state where it already exists. Because once it’s live, even imperfectly, the game changes. You’re no longer deciding if you’ll do it. You’re already doing it. Everything I’m building here is basically around that. Less time in “thinking mode”.Faster move into “execution mode”. That’s where results start. If you feel yourself stuck in that loop, I’ve just added something that helps with exactly this. A tool where you can drop in your product idea and get a clear “go / test / skip” decision on the spot, based on my M.A.R.G.I.N. system. So instead of overthinking for days, you can validate and move forward immediately. https://buy.stripe.com/5kQ7sM8L40AG6yY35RbfO02 You can also access it (and other courses) by upgrading your Premium for just $19. Curious — what’s one idea you’ve been sitting on for too long?

Honestly, I didn’t plan to introduce this so early. But the group is growing faster than I expected: We’re already past 50 people, and I can clearly see the gap between those who are just exploring and those who want to move faster. Some of you are testing things already. Some are still figuring out where to even start. And some are stuck in that loop where everything looks right, but nothing really moves. So I decided to structure this properly. I’ve opened a Premium layer inside the community. And I’ll say it openly, there’s not much there yet. Right now, it’s just the beginning. You’ve already seen part of it with the Luxury Margin Product, but that’s only one piece. Over the next weeks, I’m building this into a full system: how to choose products how to position them how to build a store that actually converts how to drive traffic with AI and how to avoid burning money on things that don’t work. And also something that’s harder to explain, but matters a lot: Why some people move fast while others stay stuck for months, even when they have access to the same tools. This part is not about strategy. It’s about how you think, decide, and execute. I’ve spent years working on this, including subconscious patterns, mindset transformation and decision-making, and it’s probably the biggest unfair advantage I have. So Premium right now is early access plus everything I’ll be adding next. Which also means the price is at an early stage level. It will go up as the system grows. https://www.skool.com/luxury-dropshipping-4419/plans Nothing changes for the free part of the community. You can stay here, follow everything, and build at your own pace. But if you want to build this properly, without going in circles for months, Premium is where everything will start connecting. In meantime, tell me: what feels like the biggest block for you right now - understanding what to do and what to begin with, or actually executing once you know?

Email is still doing most of the work for me. After the Etsy ban, all I had left was around 300 emails from past buyers. Over the past year I grew it to ~800. Not all of them bought again, but still, around 2/3 of my sales come from email. Up until now, I was doing what most people do. One or two emails a week, Tuesdays and Saturdays, same message for everyone. Open rates around 40–45%, clicks 1.5–2%. It turns out to be quite good for my niche - womenswear- but still I’d love to get more sales from my subscribers. Yesterday I finally changed that. With the help of ChatGPT 5.5, I split my list into 4 segments and built a separate email sequence for each one. Different angle, different message, same products, but tailored to how that specific group actually thinks and buys. Copies were done with AI as well, based on my client profile (women 45–60 in US & EU), then adjusted to match my tone. Let’s see where this takes it. I’ll share results once I have enough data. Also, if you’re not actively growing your list, you’re missing a big piece. I use OptiMonk on Shopify, free version is more than enough to start. Curious — are you using email at all, or mostly relying on ads right now?

Hey everyone, quick question What’s one thing stopping your store from getting more sales right now? I’ve been working with a few Shopify stores and noticed small things like layout, trust, or product pages usually make a big difference. Curious to hear your experience.

Woke up today to a couple of spam posts here. Removed them together with the user who posted. Just to keep this clear from the start: nobody needs self-promo posts with affiliate links, AI-written fluff (yes, I can spot it in seconds), or fake Shopify screenshots. If you have something real to share, keep it simple: “I used X tool → got Y result → in Z time.” That’s useful. That’s something others can actually consider and test. Everything I share here, courses, tools, systems, is based on what I’ve used myself to rebuild after losing ~95% of my income. Not in days. In months. No magic shortcuts. AI helps, yes. It makes things faster, cleaner, more structured. But it doesn’t replace doing the work. You still choose, test, decide, adjust. You still own the results. That’s the point of this group. Build something real, step by step, without noise. If you’re here for that, you’ll get a lot out of it.