To Marketplace or Not to Marketplace? That IS the question 🤔
At the beginning of my dropshipping journey (which was a pure coincidence btw and I’ll write the separate post about it for sure)… so, then I was pretty sure that the best way to get fast sales = confirmation of your ideas, is to launch your store at some marketplace where people already gather. As I am into fashion, I chose Etsy at that time. Year 1 - I saw some sales like 1-2/ month without any promotion, which proved the idea is valid. While I was figuring out the internal Etsy promotion tools at year 2- I reached break even aka I was able to pay my bills and groceries, which was already pretty cool. But year 3 - that was pure magic with my store hitting 6 figures ( I caught the Etsy algo wave!) and crashed the next year - the store was permanently banned🤬 So, I had no other choice than to start from the option 2 (the one that I’d rather not advice back when I started)👇 I opened my dedicated store on Shopify, with full control BUT zero traffic. I got some previous Etsy buyers email list which was a blessing and kept me afloat for initial months. And now, a year later, I can say that with the help of AI marketing & SEO ( which I never did myself before), I see traffic growth & organic sales coming in. Was it frightening - to find myself in the online ocean with items that proved to be of high demand, but nobody actually SEES them? Yes, it was. But I had no choice and figured out the solution to main problem of droppshipping newbies- getting organic traffic, getting eyes on your products. I now start experimenting with FB ads (spoiler: works WAY better than Google ads that sucked 1200€ of my budget with zero results), and it’s also a topic for another post, hopefully not so long lol. But now, tell me: what do you think is the best way to start - being at marketplace with people AND risks, or put efforts into your own store WITHOUT initial traffic but with full control?