New Loan Officer Leadership Podcast. · Loan Officer Leadership

New Loan Officer Leadership Podcast.

This week: Speed to the Lead. The single biggest reason most LOs lose deals they should win.

The number that matters: a lead contacted in under 5 minutes is 21x more likely to qualify than a lead contacted in 30 minutes. Most LOs respond within 4 to 12 hours. The producer who picks up the phone in 5 minutes or less wins almost every dual-shopped lead, every time.

The fix isn't more leads. It's a faster way to reach the leads you already have.

One question for the room: what's your honest current speed-to-lead time on a new lead? Drop your number in the comments. No judgment. We grow from where we actually are, not where we wish we were.

Listen here: https://loanofficerleadership.com

Then come back and tell me what one move you're going to make this week to cut your time in half.

Who's in?

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