May '24 • 💎 Gems
How SKOOL is beating IG & FB by a landslide
Everyone knows that you don’t own the followers on your social media accounts … and even if you have millions of followers that doesn’t necessarily mean any of them will see your content.
The game is changing … in more ways than one.
Until now the way to “own your list” was building a newsletter or an email list … but there is a NEW way to own and build your list, and it’s so much more fun and effective.
I started a free Skool Community 2 Years ago and have since generated over 800,000. With our small but mighty community of 1,700 members I was also able to win Hormozi’s first Skool Games by adding 41k of NEW MRR in the month Feb.
There are new people every month figuring out how to play the great online game and leveraging Skool to do it.
Now that you know Skool Works, let’s talk about 4 ways Skool is beating social media by a landslide in practical terms for growing your business.
  1. ADS: We are running ads directly to our Free Skool Community and our Cost Per Lead is 50% Less than our qualified Leads through Instagram and WAY better quality.
By running ads on IG directly to my Skool Community I am no longer on social media and my mental health is 100% better.
2. AUTOMATIONS: Without any additional Apps or Zaps every new member receives an automated welcome message (and email)1 that directs them to take the next action.
Our welcome message lets new members know how they can unlock our premium courses and invites them to introduce themselves. 77% take action and 21% of members who take action are currently booking calls into our calendar… by themselves… no dm’s required.
3. GAMIFICATION: Skool has leaderboards that encourage engagement and participation and if you set your community up well every new member encourages and inspires the others. This also makes it VERY easy to find your most engaged prospects.
4. CONTENT: I run 1 Workshops per month, I clip that workshop into mini trainings, I load the mini trainings into the Classroom and put my calendar underneath the video and say if you found this helpful and you qualify book in a free game plan call. Last month we booked 89 Calls.
How many did you book from Instagram?
Now - most coaches who see stats like these usually nod their heads and say “yes… I should do this”
But they don’t.
And the reason why is understandable.
For starters, setting up a client getting community can seem hard and overwhelming. I can take ages to build and if you have never done it before you might get confused… which is no fun for anyone.
That’s why I created a “Get Clients with Skool” Challenge and put it inside this free community.
It is a step by playbook that shows you exactly how we built our system and how you can to.
For those who are participating I Would love to know what you think of our challenge and flow.
And for those who still need access let me know and I’ll unlock it for you
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Dan Harrison
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How SKOOL is beating IG & FB by a landslide
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