I'm starting a brand new group. I have a paid group. This new group will be free. It's almost set up, and then I'll start with my warm audience and then running ads to it. I'm wondering what should be in the community area? Just organic posts, how much content, etc? I'm not sure if I want new people coming to the group and seeing no action there. I mean not many posts in the community, no likes, comments or conversation. That would make it look like an empty group, no? Would love any feedback, thanks in advance.

I’ve spent so many years as an entrepreneur not taking any vacation days. Not anymore. Let us know what work-free days you’ll be enjoying below 👇

I’m taking your advice and focusing on the 1:1 high ticket coaching. QUESTION: Should I run my 1:1 coaching program through the Skool platform? Or better to run through my website, established CRM and 3rd party messaging since I have a brick and mortar establishment already? I don’t have any current online clients and I just have a “hobby” subscription with Skool (not sure if that matters). But just looking for some advice on best way to approach and get program going. Any feedback would be greatly appreciated!

Hi All. I might be premature here, but we have a new rugby community that we are running and have been running adds (the LFG formats) for the past week. We got a 10k click throughs and 30 visits daily to our community but bot getting any conversions. It's a 7 day free trial with $19 monthly subscripion. Do we need to mix/ change something, or give it more time?

Personality Driven Marketing! As much as traditional marketing works, at a certain point your offer is just another offer. You become commoditized. The only way to stand out is to have personality. Not just being Mr. Perfect who has it all figured out, but a flawed human being that your audience can connect with. Your story Your character Your Enemy( what you stand against) Your cause Your opportunity This is why we love superhero movies like Spider-Man or Superman. They all have these elements, and as superhuman as they are, they also have flaws that we can connect with. This is what makes your “unique offer.” I used to think a “unique offer” was all about wording things differently and offering something slightly different from everyone else — and I was wrong. (Not entirely true) And if you were thinking the same, that is why it seems so hard to understand your offer, the messaging, and its positioning in the market. The stronger your personality-driven marketing is, the broader your offer can be. This is why influencers with huge audiences can get away with selling something with a broader message. People are not just buying the product or service — they are buying because they are interested in you. (And of course, if they dialed in the offer, message and deliverables it would convert even more.) Think about why you joined here. In my opinion, @Dan Harrison can still improve his personality marketing, but that is a big part of what makes his offer “unique.” His story of being broke and how he changed. His character — a religious, chill leader, almost zen-like, who prioritizes his lifestyle. His enemy is biz models that slave you and rob you from what really matter- Family and doing things we love His cause is to help you build the life you want. Make your life great again. And the opportunity is that he is giving you the blueprint and the coaching to do the same. I might not have nailed this completely, so I may need to study Dan more. But the point of this is to get you thinking about your personality-driven marketing, because that is what is going to make you stand out.