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20h • 💬 General
13,900 members here.... and one awkward realization
So I've got almost 14,000 members in this free Skool community.
Won the Skool Games three times.
And built the entire thing with the idea that:
Generosity is my growth strategy
And I'm about to say something that makes me sound like a guy who just discovered fire lol.
Here goes:
Free is wonderful ...
and
I was asking it to do a job it was never built for.
Let me explain.
For years my model was the one everybody runs.
Free group. Post daily. Go live. Nurture everybody. Be helpful.
Eventually a few of the warm ones book a call and some of those say yes.
And it WORKED.
(I'm not knocking it. I still have the group. I still love the group.)
But here's the thing.
A free community is amazing at a few things:
- Getting people in the door.
- Letting them hang out and get to know you.
- Building trust over time.
- Simple path for all your free resources
Know what it's NOT built for?
Deciding and activating.
Nobody walks into a free group and decides anything.
They lurk.
They like a post.
They "save it for later." (Later never comes. Classic.)
So you end up doing what I did ...
using sales calls as the decision mechanism.
But you end up on calls mostly with lovely people who were never going to buy.
And meanwhile you're posting every day
for thousands of folks just to book a couple calls with lookie loos.
Anyway -
About 5 months ago I tried something that felt weird at first.
I kept the free group exactly where it was ...
And added a low ticket workshop community.
Low ticket.
one time payments.
Workshop Every week.
Real work happening live.
People pay a little to be in the room.
That's it.
Here's what happened:
The people who paid showed up. (Shocking, I know.)
They showed up ready to decide.
Because they'd already decided something small when they paid.
The one time payment paid for the ads.
So traffic stopped being a thing I was scared of
and became a thing I could predict.
And the workshop is where I make my weekly offers.
... no calls needed.
Because people had just watched me do the actual work for 90 minutes.
Not much left to convince.
After 4 months here is what happened last month in September:
I had the best month I have EVER had...
$260K contracted last month.
$160K collected.
Platinum badge on Skool.
$100K MRR.
Two offers.
One EA.
An army of ai agents and
Zero sales calls.
So if you've got a free community or posting free content on IG and Youtube and you're wondering why the effort doesn't quite match the revenue ...
It's probably not the community or content.
You just don't have a mechanism to help people decide and activate.
I have arguably one of the fastest growing communities on the skool top 100 leaderboard
and I'm walking through the whole system on Friday, October 9th.
Live. 90 minutes.
The Weekly Workshop Engine™,
the 11 small things that have to be right for it to work,
the agents, the ads, the one-EA org chart.
Then you map it onto your own business before we hang up.
It's $47 and I honestly think it will be the most useful thing I've ever taught.
Dan
P.S. Everyone who registers gets the Close by Chat Agent™ (the thing that replaced my sales calendar), the exact ad templates that filled the workshop on the way to $100K MRR, and lifetime access to the recording.
So even if you can't make it live ... grab it. The replay lands within 24 hours.
P.P.S. Seriously, keep your free group. I'm keeping mine.
Friday I'll show you exactly what goes in front of it.
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13,900 members here.... and one awkward realization
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