Write down your Physical Leadership Statement — a 2–3 sentence declaration of why you are committing to your physical health. Not what you want to look like. Why it matters for your family. Keep it somewhere visible: your phone wallpaper, your bathroom mirror, your wallet.
Here's my example.
"My physical health is who I am, and I am nothing - a liability and emotional concern - without it. I understand my role and duty as a man and father - to provide, to protect, to lead and to love. And with the world in it's current sh*t state, I carry that load to ensure that I am ready to protect my family. There is much evil in the world, and I am the shield. And day to day I see how beneficial my physical health is to my family, when I have presence, health, energy, and vitality. Regardless of protection, I am a better man with optimised physical health. My family deserves me at my absolute best, every day."
Mine is mine, and yours may be completely different. But none are wrong. Feel free to share yours with your brothers here.