I learned and mastered cold outreach the hard way.
As a 9 year old in Sunnymead, California.
I was the oldest of 4 kids.
My mom was just divorced.
We struggled to put food on the table.
We ate a lot of Hamburger Helper!
Sometimes with no hamburger.
Mom and us kids would make yarn covered coat hangers together.
In the 1970s…
Most clothes had polyester and slid off wire hangers. Hanging a polyester blouse was like trying to nail Jello to a wall.
My job?
Go knock on doors and sell them.
I called them Coat Hangers with a Kung Fu Grip.
(Kung Fu was all the rage and I had a GI Joe with a Kung FU grip!)
Sell them I did.
It was tough at first.
But…
I learned the skill to go up to complete strangers…open a convo…and get BUSINESS.
I’ve used this in nearly every business I ever started.
When I moved to Arkansas…
I started an auto detail shop with my brother.
We had ZERO budget.
I didn’t let that stop me.
Within a few hours of me on the phone with local auto dealers…
We had business.
In a few weeks…
Our biggest problem was having enough manpower to drive all the dirty cars to our shop.
Within 3 months…
We’d outgrown our shop and had to move into a bigger one.
The ability (mojo) to pick up a phone, send email or DM someone and get immediate business…without a budget…is an ability that pays for life.
👉 Would you want to hear more about cold out reach the mojo way?
Or is it too scary? Too rude for your taste?
(If there’s no demand for this, no prob.)
👇