@Jordan Stubblefield the trick is not making someone swim across the river before you sell them the bridge 😂 To quote @Travis Sago: don’t make the plan require internal change. So linking it to what @Tan Hopper said… sell them what they already want: a new plan, strategy or vehicle that feels doable as they are right now. Then build the plan so that, by actually following it, they naturally develop the confidence, discipline, beliefs or whatever internal change they really needed. Basically, don’t make “become a different person” the entry fee. Sell them the bridge. Crossing it changes them.