Dec '24 • General discussion 📣
🧠When you understand WHY people act, you can't lose.
4 Cold Email Psychology Tricks That “Hack” A Prospect’s Brain to Reply:
1. IKEA Effect 🛠️ (Make Prospects Invested)
People value things more when they help create them...
Just like how IKEA furniture feels more valuable because you built it yourself.
This means asking your prospect to share ideas or give feedback.
Example: Instead of pitching your service outright, ask them something like:
"Open to swapping ideas as to how [service] would work for [company]?"
2. Reciprocity 🤝 (Give Before You Ask)
When someone gives us something valuable, we feel compelled to give back.
In your cold emails, offer value for free:
- Lead data
- Free advice
- Resources specific to their business
Avoid the hard sell in your first email.
Show you’re here to help, and it’s easier for the prospect to say “yes.”
3. Cocktail Effect 🥂 (Be Hyper-Relevant)
At a noisy party, you can immediately recognize your name being called.
The same goes for cold email:
- People tune out generic & templated noise
- But pay attention to details that matter to them
To stand out: Personalize your emails with specifics:
- Their industry
- Their challenges
- A recent milestone they achieved
Use language that makes them feel like the email was written just for them.
4. Brevity ⏳ (Respect Their Time)
People are busier than ever.
They won’t read long, drawn-out emails.
Keep your emails short, clear, and actionable.
Good practice:
- 3-5 sentences
- A single, clear CTA
Combined, these 4 triggers make it difficult for prospects not to reply.
The next time you finish a cold email, ask yourself:
- Am I keeping it short and respectful?
- Am I being relevant to their world?
- Am I making them feel involved?
- Am I giving value first?
If not, go back to the drawing board.
18
12 comments
🧠When you understand WHY people act, you can't lose.
skool.com/lead-gen
Attract high-quality leads, with proven systems, & grow your revenue with automated AI lead generation machines to get clients on autopilot.
Leaderboard (30-day)
1
+33
2
🔥
+27
3
+24
4
+20
5
+18
Powered by