30d • General discussion 📣
The Deliverability Mistake Almost Everyone Makes
Most people track the wrong metrics.
Health scores.
Open rates.
Dashboards that look reassuring.
None of that actually tells you if your cold email is working.
There’s only one deliverability question that matters:
Where did the email land?
• Primary inbox
• Promotions
• Spam
That’s it. That’s the game.
How I Actually Judge Deliverability
I don’t guess.
I test inbox placement.
The simplest way to do this is by sending emails to seed accounts and checking where they land.
Here’s how to read the results:
Inbox (Primary)
You’re good. This is where replies come from.
Promotions
Not ideal. Usually a copy issue.
Spam
System problem. Infrastructure, domains, or sending behavior needs fixing.
If you don’t know where your emails are landing, you’re flying blind.
Here's the real takeaway 👇
Instantly lets you run daily automated inbox placement tests with one click.
It shows you exactly where your emails are landing - inbox, promotions, or spam.
No guessing. No false confidence.
It’s free, takes under a minute to set up, and gives you more signal than most “health scores” ever will.
Once you track placement, deliverability becomes obvious, not mysterious.
If you want the step-by-step setup for inbox placement testing,
comment “Placement”, and I’ll send it over.
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The Deliverability Mistake Almost Everyone Makes
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