May '25 โข Copywriting โ๏ธ
๐ซ Stop Sending DMs That Reek of Desperation
(Steal This Cold Message That Actually Got a Reply)
95% of DMs being sent right now?
๐ฉ They read like a Fiverr VA copy-pasted it from a 2021 YouTube tutorial.
You know the onesโฆ
โ โHey [First Name], I help busy founders scale to 6-figures using my proven 3-step systemโฆโ
โ โQuick question for you... ๐โ
โ โI saw your profile and thought we might be a great fit!โ
If youโve ever sent one of those, this is your intervention.
Because youโre not just being ignoredโyouโre being categorized.
๐ง As forgettable.
๐๏ธ As background noise.
๐ As someone not worth replying to.
Instead of ignoring a guy whoโd been DM'ing me like an amnesiac AIโฆ
And this guy is a fairly well established influencer with a sizable IG YT & Skool Community.
I sent this:
Not gonna lie --> youโve hit me with more โHey Ianโs & "How's Biz?" than an MLM recruiter w/ amnesia ๐
Figured Iโd wait to reply until I had something worth showing.
In the last 3 months 56 new customers. $72,408 in revenue. 9 churned.
{SCREENSHOT PROOF}
All from a similar offer and audience size to yours.
Not saying you're leaving money on the table...
But if you are, your weak ass DM game is probably why.
โ๏ธโฎ๏ธ
Guess what happens next?
๐ He replied instantly. Then booked a call.
๐งจ Why It Worked
โ
Pattern interrupt โ Casual. Funny. Not trying to sell.
โ
Leads with proof โ No bait. Just data.
โ
Curiosity over pitch โ Hints at the gap without bragging.
โ
Reverses the dynamic โ He chased me.
๐ฅ Want to Stop Getting Ghosted?
Hereโs the formula:
Open with a jab โ playful, honest, bold
Drop results โ numbers > adjectives
Create curiosity โ no neediness, just a window
Position yourself as the shortcut โ without pitching
Shut up and let them ask
Comment โSLAPโ and get the DM Masterclass thatโs booked me calls with people way outside my โlane.โ
No more spam.
No more guessing.
No more sounding like someoneโs virtual assistant.
๐ง Youโre either pattern-interruptingโฆ
Or being forgotten.
โ Ian
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๐ซ Stop Sending DMs That Reek of Desperation
skool.com/lead-gen
Cold email training & lead generation systems. Automate cold outreach with AI to attract high-quality B2B leads and get clients on autopilot.
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