Pay per lead model?
Hey team, quick question for those of you running agencies 👇
I'm starting out and already have a few clients interested in a pay-per-lead model.I think it’s a solid way to build trust early on, but I’d love your take on it.
My agency is B2B outbound (cold emails mainly)
How do you approach it?
  • Do you charge per lead delivered each month?
  • What price for a lead?
  • How do you define a "qualified" lead?
Curious to hear what’s worked for you and what to watch out for.
Let’s open up the discussion
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Simon Tort
3
Pay per lead model?
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