Need help with hyper-specific lead gen · Lead Generation Secrets

Need help with hyper-specific lead gen

Hey everyone, I'm doing a cold email campaign to nonprofit organizations, pitching video content that earns them more donations, the way I've searched for leads in the past is using the feature in apollo that allows me to search by keywords in their social media desription.

Targeting keywords like "nonprofit" and "501(c)(3)".

It was decent enough for my last campaign, but now I'm getting all sorts of nonsense in my search results, things like junk removal companies popping up just because they happen to have "nonprofit" somewhere in some social media description.

Are there any other ways I can segment this specific audience of nonprofits?

Btw, things like the "nonprofit" search parameter in Instantly's lead search tool don't work because many nonprofits are technically in a category of "performing arts" or "healthcare" even tho they're still nonprofit orgs.

Would really love to hear any and all ideas for targeting these specific leads, thanks!

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