Nov '24 β’ General discussion π£
I've tested 100s of emails to find the few that blow out the competition. π
Here is the best Cold Email framework for 2025: π
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SL: [Relevant Problem]?
"[Name],
I noticed [Company] just did [Action], and you're having trouble with [Problem].
I've got some ideas on how you could [Result].
Would you be open to quickly swapping ideas?"
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This has worked wonders in my 7-figure agency, and for good reason.
Instead of coming off as trying to sell, you position yourself as a partner trying to help.
Here are 4 reasons why this shift is so important:
1. Ikea Effect π οΈ
- People put significantly more value on furniture they build themselves over premade items.
- By asking the prospect to swap ideas, they become invested in the solution and are more likely to respond.
2. Reciprocity π€
- Prospects are more willing to help those who want to help them.
- By giving value upfront & choosing not to hard-pitch, you create goodwill.
3. Cocktail Effect πΈ
- In a crowded party, you can immediately tell your name apart from the noise.
- In Cold Email, people pay close attention to details that are relevant to them.
4. To-The-Point βοΈ
- As competition increases, prospects are less willing to spend time reading long emails.
- By keeping it short and concise, you show you respect their time and increase replies.
Combined, these 4 psychological triggers make it difficult for the prospect not to reply.
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I've tested 100s of emails to find the few that blow out the competition. π
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