I've made millions with cold email by answering 12 questions! πŸ’Όβœ‰οΈ
Check all these boxes, and it becomes hard to fail:
1. Subject/Preview
πŸ”² Does it spark curiosity with a short question?
πŸ”² Do you have their Name or Company?
πŸ”² Do you not sound like a cold email?
Get attention without showing you're a cold email.
The more personalized, the better.
2. Body & Intro
πŸ”² Is it under 60 characters?
πŸ”² Do you share a relevant case study?
πŸ”² Is your offer/lead magnet unique & desirable?
Explain your offer and demonstrate its value with results.
Use case studies similar to the lead's company.
3. Call To Action
πŸ”² Does it take under 5 minutes to get value?
πŸ”² Does it help solve a painful problem?
πŸ”² Are the directions clear & simple?
Get them to show interest with a low-friction CTA.
Make the value they'll receive easy to consume & understand.
4. Content & Copy
πŸ”² No links, videos, & images?
πŸ”² No spam words? (MailMeteor)
πŸ”² Under 6th grade reading level? (Hemmingway)
Final check to ensure the email can deliver.
Remove any spam words & simplify the language to increase readability.
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16 comments
Jay Feldman
7
I've made millions with cold email by answering 12 questions! πŸ’Όβœ‰οΈ
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