Check all these boxes, and it becomes hard to fail:
1. Subject/Preview
π² Does it spark curiosity with a short question?
π² Do you have their Name or Company?
π² Do you not sound like a cold email?
Get attention without showing you're a cold email.
The more personalized, the better.
2. Body & Intro
π² Is it under 60 characters?
π² Do you share a relevant case study?
π² Is your offer/lead magnet unique & desirable?
Explain your offer and demonstrate its value with results.
Use case studies similar to the lead's company.
3. Call To Action
π² Does it take under 5 minutes to get value?
π² Does it help solve a painful problem?
π² Are the directions clear & simple?
Get them to show interest with a low-friction CTA.
Make the value they'll receive easy to consume & understand.
4. Content & Copy
π² No links, videos, & images?
π² No spam words? (MailMeteor)
π² Under 6th grade reading level? (Hemmingway)
Final check to ensure the email can deliver.
Remove any spam words & simplify the language to increase readability.