Here are the 6 steps that anyone can follow:
1. Offer
Look at the offers in your market & ask these questions:
-How can this be more desirable?
-How can this get faster results?
-How can this be more unique?
-How can this be simpler?
🔍Do research on your competitors and find ways to one-up them.
2. Niche
You may have this figured out beforehand. If not:
Make a broad list of niches your offer could serve.
Send at least 10,000 emails for 3 months then look at who responds.
3. Deliverability
Deliverability has 3 main parts:
▶️ Domain
Buy & configure GoDaddy domains.
- SPF record - DRIM Record - DMARC Record
(Use EasyDmarc)
Blacklisted?
Stop sending emails, increase warming & wait for 30 days.
▶️ Mailbox
For each domain, have 3 mailboxes max.
For each mailbox, send 100 emails/day max.
(50 warming, 50 cold)
NEVER send 50+ cold emails from a mailbox.
▶️ Content
Avoid spammy copy with Mailmeteor.
The more basic the email is, the better.
- No custom code ❌
- No images ❌
- No videos❌
4. Lead Scraping
Apollo is one of the best lead databases but expensive.
TrustedLeads can scrape Apollo for several times cheaper.
Just take Apollo’s filtered URL & paste it into TrustedLeads.
5. Personalization
Instantly’s AI prompts let you customize 1 or 2 lines for each prospect.
Good prompts to try:
- Find & reference close competitor
- Mention common industry pain point
- Compliment company achievements
6. Launch & Scale
There are 3 main stages of scale.
Stage 1: Launching 🗣️
Test campaigns until you find a profitable strategy - then move on.
- 10 Domains - 30 Mailboxes - 1000 Emails/day
Setup Cost: $250-450
Stage 2: Mini-Scale ⚖️
Scale further while fixing bottlenecks & improving efficiency.
- 30 Domains - 90 Mailboxes - 3500 Emails/day
Cost: $500/mo
Stage 3: Full Scale ⚖️⚖️⚖️
Create systems for growth & reinvest into the business.
- 100+ Domains - 300+ Mailboxes - 12000+ Emails/day
Cost: ~$1500/mo