If you missed this morning's masterclass w/ Andrew Kroeze...

Cole TheConnector

Feb 6 • General discussion 📣

...then you missed some AMAZING content. (IMHO)

𝙃𝙚𝙧𝙚 ᴀʀᴇ 𝙢𝙮 3 𝙩𝙖𝙠𝙚𝙖𝙬𝙖𝙮𝙨 𝙛𝙧𝙤𝙢 𝘼𝙣𝙙𝙧𝙚𝙬'𝙨 𝙤𝙛𝙛𝙚𝙧 𝙘𝙧𝙚𝙖𝙩𝙞𝙤𝙣 𝙩𝙧𝙖𝙞𝙣𝙞𝙣𝙜:

1) 𝗖𝗼𝗿𝗲 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸: 𝗧𝗵𝗲 "𝟯 𝗣𝘀" 𝗼𝗳 𝗢𝗳𝗳𝗲𝗿𝘀

-Problem: Identify clear pain points your target audience experiences

-Promise: The desired outcome/future state you'll help them achieve

-Process: Your unique method to get them from problem to promise

2) 𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮𝗻 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗢𝗳𝗳𝗲𝗿:

Start with a simple "Offer One-Sheeter" document rather than complex funnels (Andrew got to strategy)
Identify ideal client characteristics: Who you love working with.... Who you can get results for... Who can pay you...
Price points: Initial beta offers: $3k-10k range... (Start higher ticket vs low-ticket) for easier scaling -(Example: $10k offer needs 100 sales for $1M vs 10,000 sales at $100 per offer) - This breakdown definitely helps me understand that 7 figures isn't that far away

3) 𝗞𝗲𝘆 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗘𝗹𝗲𝗺𝗲𝗻𝘁𝘀:

Niche specificity - More targeted = easier to sell
Embedded case studies in marketing: Show it's possible for others... Show it's possible for the prospect... Demonstrate why they need it now...
Traffic conversion strategy: Convert "traffic you don't own" to "traffic you do own" through Speaking engagements; YouTube content; Organic social media; Strategic partnerships

ALOT of you probably know most of these concepts, but for myself, I drank from a firehose this morning and sharing my thoughts with you all helps me learn too.

Tried to format this as best as possible... but still learning how Skool works.

Andrew stayed on for like an additional hour - Very appreciative of that.

Anyway, hope this helps you out! Cheers!

36 comments