Nov '24 • General discussion 📣
🤓I spent weeks interviewing my most successful cold email students to figure out what they’re hiding.
Here’s what I asked them (& how they’ve gotten 20%+ replies:)
1. How do you handle email accounts for deliverability?
- I usually send 25 emails per day per email account.
- Sometimes 15 emails per email account/day if I want to be extra careful.
2. How long should email sequences be?
- Different industries respond differently, and you must adapt.
- I learn what works for my ICP by split testing & getting feedback.
3. Do you include unsubscribe links?
- No.
- I use a PS note in the email.
- It says "If this doesn’t resonate with you, just reply with ‘No thanks’."
- This creates replies & higher deliverability.
4. Advice to struggling cold emailers?
- Start with understanding your ICP.
- Learn their struggles, their daily routines, and what they care about.
- Then focus on getting feedback from negative responses.
5. What CTA do you use?
- I keep CTAs soft and value-driven.
- For example, "Could I send you a quick vid with how this could help?"
- This gives people an easy way to show interest.
6. What subject lines work for you?
- I’ve seen "Hi [First Name]" with lowercase letters work.
- I’ve also seen success with the company name in the subject line.
- For example, "Hi [First Name], [Company Name]".
7. Is being personalized important for your strategy?
- Yes, not just with the subject line, but the entire email.
- I make the keywords I use in the subject line and body of the email connect with ICP.
- I use keywords they will understand.
- If you email a tech guru, terms like "automation" & "scalability" might get interest.
- For a coach, it might be "growth" or "strategy" instead.
8. An example of one of your successful campaigns?
- One of them had a 21% reply rate.
- This had 1 initial email and 4 follow-ups.
- I make sure every email has a reason for the prospect to engage, whether it’s more info, a helpful tip, or a personalized video.
- This campaign was highly targeted with around 800 to 2,000 leads.
P.S.
These were how my best students get 10-20% replies consistently.
Want more of my best lead gen secrets?
Comment “Insider” to learn what I don’t share on Linkedin & YouTube.
(Made $50M+ With Email)
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🤓I spent weeks interviewing my most successful cold email students to figure out what they’re hiding.
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