Google's new wave of attack is here. ⚠️
Here are the 3 changes you need to make ASAP:
1. Domain Forwarding 🌐
Even though this is standard practice... it’s incredibly risky.
If 1 domain has 100 domains forwarding to it, it’s easy to tell it’s being used for cold email.
The solution?
Before, I cloned all my websites using GHL, but this was horribly ineffective.
The better way: Domain Masking🤫
Using EmailGuard(.io), you can trick ISPs to think one domain is another without forwarding.
The URL stays the same, and Google is fooled.
2. Identical Mailboxes 👯📧
Most emailers use the exact same names for all their mailboxes.
But look at this from Google’s perspective:
10 “Jay Feldmans” in a single company isn’t normal. It’s a dead giveaway.
The solution:
Use different names and images for every mailbox.
Images should be AI-generated, as they’re different every time.
Avoid using pictures from Google, as they might be crosschecked.
3. Domain Names 🔍
It isn’t hard for Google to find the similarity in domains with just a few word changes:
  • (otterpr).com
  • my(otterpr).com
  • go(otterpr).com
  • hi(otterpr).com
Using the exact same names for all domains is a huge red flag.
Those were the 3 biggest changes that will crush most cold emailers.
2 other tips to watch out for:
  • Unsub Links: These kill deliverability. Use a P.S. statement to opt people out.
  • Tracking Open Rates: This lowers deliverability. Track replies instead.
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Jay Feldman
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Google's new wave of attack is here. ⚠️
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