Oct '24 • General discussion 📣
Google is trying its best to kill cold email🗣️
Here are its 5 biggest lies: (that cost me millions)😩
1️⃣ Unsub Links
Google told us we needed a 1-click unsubscribe link so we didn't end up in spam.
These unsub links destroy deliverability, but is it legal to remove them?
💡 US rules only require that prospects have a way to opt out of emails.
So ask them to reply with a keyword to stop getting emails.
❌But don't use a generic keyword like "STOP" (email providers flag it)
Use uncommon keywords & phrases for your opt out.
✅Good example: "Not feeling this chat? Just say 'beans' and I'll disappear!"
2️⃣Domain Forwarding
Domain Forwarding is when you use secondary domains to point to your main one.
If you only do this with 1 or 2 domains it isn't a problem.
🚩 But when you have hundreds, it’s a giant red flag that you're sending cold emails.
What can we do?
We could make a website for each domain using GoDaddy.
But the website will be a basic template - bad for your brand.
⚙️ The 2nd option:
Clone your website with GHL & attach 1 to each domain.
I'm testing this myself and its looking promising.
3️⃣Repeat Names
I used to believe this lie, and was stuck in spam for a while.
Then I tried changing my company name (Otter PR) to Otter and suddenly my emails escaped spam.
🔍 The reason: Google’s AI flags unique phrases if enough emails have them.
Spintax any special names or addresses to avoid this early on.
4️⃣Use 1 Server
Only having a single server is a waste of emails & data.
📊 QuickMail did a test with 2M+ emails that pointed to 1 conclusion:
Google Mailboxes deliver better to Google inboxes, same with Microsoft.
🔄 Get both Google & Microsoft mailboxes to use Provider Matching.
5️⃣Use Tested Openers
Some will tell you to use common SL's and PV's that work consistently.
📉 The results you get with these are nothing compared to creating your own.
Most prospects will ignore what they've seen dozens of times before.
🧠 Be creative and come up with your own subjects and 1st lines.
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Google is trying its best to kill cold email🗣️
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