From $11.1K → $3.6K → $10.6K: How I Bounced Back
After four solid months bringing in $11,100/month, I lost my biggest client. Poof... $7,500/month gone overnight.
Suddenly, I was sitting at $3,600/month - barely enough to breathe, let alone build. I started asking myself all the hard questions: Should I get a job? Am I even cut out for this? Am I focused on the right things?
The pressure was intense. But instead of panicking, I went back to the drawing board - and turned to the one person I knew could help: Jay.
Jay encouraged me to rebuild my CRM from scratch. So I deleted all the cold, unresponsive leads and laser-focused on the people I already knew - people I have built trust with over the years.
I started farming instead of hunting, and after a couple months of deep conversations, one perfect client emerged: A niche I knew inside and out + a pain point I could solve better than anyone else.
Only problem? The proposal was a beast.
Super nuanced. Complex. Hard to explain.
Enter: Jay’s Wizardry
I hit up Jay for a consulting session. He walked me through how to simplify and sharpen the offer:
  • Clear language only
  • Cut anything confusing
  • Frame it for max value and zero friction
We refined it together until it landed perfectly. After a few back-and-forths with the client, I closed the deal at $7,000/month for 6 months.
That brings me back to $10,600/month - but with way more leverage and a scalable model.
What Changed?
This isn’t just another client… This is the beginning of a repeatable system I can scale with automation and AI.
No more one-off consulting projects. Now I’m building templates and tech that will grow my impact and revenue.
Jay didn’t just help me close a deal - he helped me shift my entire model. And I can honestly say: Joining the Insiders Program was the turning point.
If you’re in a dip or just ready to scale smarter, now’s the time to double down and sharpen your craft.
Jay and his team are the real deal. The Insiders Program has been life-changing for me, and Jay has built a world-class team that shows up and supports. I’ve been around the digital marketing space for over a decade - I’ve seen all the smoke and mirrors. This isn’t that.
Big love to Jay and the whole crew!
Let’s scale. Let’s build. Let’s go!!!
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11 comments
Jesse Henry
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From $11.1K → $3.6K → $10.6K: How I Bounced Back
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