Apr '25 • General discussion 📣
Email Deliverability Nightmare? I Found the Fix
Ever sent an important email campaign only to discover it landed in spam? Happened to me recently with our GoHighLevel emails - particularly with Microsoft clients.
After some digging (and a bit of hair pulling), I uncovered the culprit: shared IPs.
Here's the solution that worked for us:
- Invest in a dedicated IP ($85/month but worth every penny)
- Keep that IP "warm" using a service like Warmy
- Focus your warm-up efforts on troublesome mailboxes (Microsoft/Outlook)
- Update your SPF records properly
- Set up weekly auto-tests to monitor deliverability
The difference has been night and day. Our open rates jumped significantly, and we're actually reaching the people we need to reach.
What email deliverability issues have you encountered? Any tricks you've found that work?
Just posted a detailed walkthrough on YouTube if you want to see exactly how I implemented this fix for our agency.
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Email Deliverability Nightmare? I Found the Fix
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