Cold email won't be the same after November. 📩

Here are 5 shifts that will help you win going into 2025: 🚀

1. Sending generic emails to huge lead lists → Sending personal emails to a smaller list

What’s working now?

Instead of spraying templated emails to massive lists...
Gather a small list of <10k similar leads, deeply understand their goals, and craft messaging specific to them.

For example:

If you're emailing a tech guru, words like "automation" & "scalability" might spark interest.

For a coach, it could be "growth" or "strategy" instead.

2. Asking for a call, meeting, or chat as a CTA → Asking to send over a 2-minute vid or lead magnet

What works better?

Create a valuable resource they can consume on their own time:

The key: It HAS to be easy to consume.

If it takes over 15 minutes, you're asking for too much.

3. Using an unsubscribe link to remove leads → Including a P.S. line to stop emails

4. Ignoring all negative replies → Asking for feedback to improve over time

5. Using detailed subject lines → Using short & genuine subject lines

Giving away too much in your subject line removes the reason to open your email.
The second people know what your email is selling, they ignore it.
Instead: Write your subject line like you want a casual conversation.
Example: "Hi [First Name]" works because it makes the email feel genuine.

These shifts are the key to staying ahead in 2025.

💡 Which one are you going to implement first?

Let me know below! 👇

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