COLD EMAIL TO MICROSOFT IS DEAD? · Lead Generation Secrets

COLD EMAIL TO MICROSOFT IS DEAD?

Is anyone having success I'm getting 50-70% landing in spam now... below is what instantly are saying but seems like they don't really have a solution, this has been going on for too long now.

what are you guys doing?

Outlook and Office 365 have recently made their spam filters much stricter, which has resulted in even legitimate emails—including some from Microsoft itself—landing in the spam folder. This is a provider-specific issue and is not caused by your accounts or DNS settings. The situation is expected to be temporary as Microsoft works on adjustments.

To improve your chances of reaching the inbox in Outlook, consider these steps:

Use text-only emails.
Test multiple versions of your email copy.
Warm up your sending accounts for 2-3 weeks.
Consider new domains and email accounts.
Contact only verified leads.
Test different email infrastructure providers (e.g., Google, Outlook, Maildoso).
Use "Campaign Filters" to separate Outlook leads into a dedicated campaign.
Try the ESP Routing feature to test different providers for Outlook leads or set rules to avoid sending to Outlook recipients.

Keep in mind that no provider can currently guarantee inbox placement with Outlook/Office 365 due to these ongoing changes.

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