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26 contributions to Lead Gen Secrets
Which Sending Platform (Poll)
You have 10,000 B2B contacts working at billion dollar companies all in the C-Suite and your slowly sending maybe 100 emails a day across 20 highly segmented and personalzed campaigns using all best practices with respect to the sending accounts. Which Platform do you choose?
Poll
18 members have voted
0 likes • 8d
@Alan Davis What is it?
0 likes • 4d
@Ian Kirk I’ve gone back-and-forth with AI and my own custom responses and because of the vast amount of segmentation and the high percentage of duplicate content across 24 campaigns the time I’ve spent developing rules for Claude last week finally paid off, and the output from Claude is mind-boggling amazing Will it actually close I don’t know, but the message is clear concise, and is in sync with our inbound marketing I thought search Atlas was gonna be able to be used but actually using search Atlas in combination with Claude and human was able to turn a fabulous product Are software launch is scheduled for October 19. Fingers crossed.
DFY Sending Accounts -vender selection
Looking to see if anybody has some experience with Jay’s pre-warmed custom sending accounts that you can buy through his website URL below or other companies selling pre-warmed custom sending account accounts https://inbox.leadgenjay.com Last year I purchased custom domains on GoDaddy and licenses from Microsoft to send 120 email accounts This was a lot of work to maintain This year we’re looking to send a fraction of the amount of email but I don’t have a lot of interest in building this infrastructure out myself so looking to see if anybody has some hands-on experience with Jay‘s pre-warmed custom sending accounts or companies? For me, it’s not the cost of acquisition or the monthly expensive maintaining the accounts. It’s the time spent configuring and continually verifying that the domains have not go on onto a blacklist. That’s the most amount of work I’m trying to alleviate.
1 like • 20d
@Diran George Good question. I bought from @Jay Feldman Been advised to wait a month from yesterday purchase before we send but good question to know the answer to in advance.
0 likes • 7d
@Jay Feldman @Jay Feldman Quick update, and a heads-up: the Inbox Insiders support AI chat is down. It's returning "An error occurred while generating the response" on every message, so I've emailed support instead. The 25 mailboxes are about two weeks into warmup and I'm getting ready to order 24 more Premium SMTP. Two questions, since they fit this thread: 1. Warmup-to-send ramp. My first cold sends are planned for 13 Oct, about four weeks after the 15 Sep purchase. What daily volume per mailbox should I start at, and how quickly should I ramp to 30/day? We send only to enterprise recipients, mostly Microsoft 365 behind Proofpoint or Mimecast, if that changes your answer. 2. Keeping the new order separate. When I order the next 24, will they be on different servers/IPs from my first 25? If one set gets flagged, I'd rather the swap you described only affects half my inboxes. Thanks, the done-for-you setup has been painless so far.
Does you mom know what you’re doing?
Could I write an email to my mom from somebody else’s address and be about 80% sure she would open it? Yes. Not because I am a copywriter. Because I know her. What she worries about. What she ignores. Which line she would never delete, even from a stranger. If you know a person that well, the open is not a mystery. It is a prediction. People don’t hate cold email. They hate mail that has nothing to do with them. Wrong industry. Wrong title. Wrong problem. Wrong moment. A message that proves you never looked at them — only at a row in a CSV. The inbox is not offended by outreach. It is offended by irrelevance. Stop testing your way out of a bad list. Subject lines, spintax, offer tests, new angles every week. None of that is useless. A lot of it is compensation for contacts you don’t actually understand. Most people in this school treat copy as the variable and the audience as the constant. Flip it. The audience is the variable. The copy is the output. I am not saying never test. Measure what you send. But if your first question is “what subject line should I test?” instead of “do I actually know these people?” you are optimizing the wrapper and ignoring the package. If you segment the data well enough, the open should feel closer to a forecast than a gamble. The mom test, applied Knowing them is not first name and company. That is mail merge. Can you answer this without guessing: who they are, what has to be true this week for your email to matter, the language they use with peers, and why they would open this from a stranger? Demographics get you in the zip code. Role, trigger, timing, and language get you in the house. If two contacts share a title but not a problem, they do not belong in the same send. That is not a copy problem. That is a segmentation problem wearing a copy costume. Do this before you write • If you cannot explain who they are in one sentence, you do not know them yet. • Split until the segment is obvious. “SaaS founders” is not a segment.
1 like • 17d
@Javier Olivares Hard to answer. Can you be more specific?
0 likes • 16d
@Javier Olivares Read or profile the candidate?
One of our members holds a 10% reply rate. It is not his copy.
One of our members sells healthy snacks to offices. Every customer he has came from cold email, and he holds a 10% reply rate on it. On some campaigns it runs closer to 20%. Everybody assumes a number like that comes from the copy. It does not. His emails are short and plain. It comes from his offer, and it is the best offer I have seen in a business like his. Reply to one of his cold emails with any interest at all and he ships you a real box of snacks. Free. Everyone else in his market attaches a PDF. You cannot out-write that. Nobody picks a whitepaper over a box of food turning up at the office. The catch is that an offer that good costs him money every time somebody says yes. So the question stops being how do I get more replies, and becomes who is worth sending a box to. That is where the targeting has to carry its weight, and it is the part almost nobody does. SIGNAL CAMPAIGNS... Imagine somebody just gets hired in HR, staffing, or any role that deals with on-site staff. These moments, those employees are HIGHLY likely to be open to a new snack solution for their team. Just say "What are you currently doing for snacks for your staff?" ... GAME OVER! So the question is not what your lead magnet should be. It is what has to have just happened at a company for your offer to be the obvious next thing to arrive. Work that out and you have a list worth paying for. Here is the full write-up, with his dashboard. If you would rather we built this for you instead of building it yourself, see whether you qualify
One of our members holds a 10% reply rate. It is not his copy.
5 likes • 21d
Life IS a box of chocolates!
1 like • 18d
@Omosegbon Glory The weather is perfect. GTM ABM System is coming together.
Deliverability versus confidence building
I’m getting ready to launch cold email campaigns across 24 highly segmented data feeds, targeting CIOs and C-suite executives at $1B+ enterprise companies for B2B IT consulting. Because we’re going after high-level enterprise decision-makers, authority and brand image are extremely important. I recently had a custom banner image created (attached below) to build immediate confidence and trust right when the email opens. Years ago, when our business was doing $4M/year, we ran emails through ConstantContact with visual banners and saw great success. However, standard cold email consensus today is: "Never include images in your first email—it will tank deliverability straight to spam." Here is our current setup: Accounts are pre-warmed (purchased directly through Instantly). Extremely low/sparing sending volume per inbox. Highly optimized spintax and copy to avoid traditional spam triggers. Deeply segmented firmographic data. At the same time, I regularly receive newsletter-style outbound emails in my primary inbox that feature visual header banners. I’d love feedback from anyone running B2B enterprise outreach: 1. Have you tested using a header banner or image in Email #1 when targeting enterprise C-suite? 2. Did you notice a measurable drop in deliverability (especially against enterprise filters like Proofpoint, Mimecast, or Microsoft Defender)? 3. If you use visuals, do you keep Email #1 strictly text-only and introduce graphics in follow-up steps, or do you use them from day one? Would appreciate hearing real test data or experiences from the group!
Deliverability versus confidence building
0 likes • 28d
@Naim Shek Thank you, Naim. I would have sworn I had from Jay a list of best practices when sending cold emails. However, I think that list was sent 18 months ago so I'm sure it's out of date. Do you know if somewhere in this Skool community such a document is available? Maybe in Classroom, Insider Method? I think I answered my own question. Inside the Classroom, The insider Method, there is a section on Deliverability Basics. I don't see a single document, and allot of the content is on sending account setup which is what I wish to bypass by buying the accounts from Instantly or Jay but after setup, it looks like Eliverability Tests has a video which migh offer more clues. https://www.skool.com/lead-gen/classroom/ddde9230?md=cc3e58d60b5545589cd35148816e1aa2 Too bad there is not a checklist. I would have swore I had seen a checklist or maybe I had started one myself like, make sure. For example, looking at one of my old campaigns which was sending 125,000 per month, a few advanced settings: Stop sending emails on auto-repy = on. insert unsubscribe link header = on. (or, does this signal to the reciever it's potentially a solisitation?). Open Tracking [Disable]. Seems there should be a document somewhere which describes the best practices of all these options in Instantly.
0 likes • 27d
@Naim Shek I’ll probably end up building one as I transition work to a new instantly operator. I have to make a decision this week on who to elect to join my team.
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Sasha Froyland
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@sasha-froyland-5537
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Active 1d ago
Joined Feb 13, 2026
San Francisco
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