Most cold emailers make 1 or 2 mistakes that cost them months.
Here are the 5 most common: (& how to avoid them)
1. Sending with a primary domain🙁
This is the #1 no-no of cold email.
Why? - If it gets blacklisted, you can't communicate via email for MONTHS.
2. Sending long emails😒
People don't have time to read the bible.
If they see your 7-line email, there are 2 likely outcomes:
- they ignore it
- they report it as spam
Either way? You never had a chance.
3. Incorrect DNS🥴
DNS records verify that you own & control a domain.
Your chances of reaching an inbox without them is near 0.
4. Buying lists😖
Most lists are old & have invalid emails that put you at risk.
Buying lists online will always cost you more than it’s worth.
5. Asking for a meeting🥱
This is fine once they reply.
But, asking for a call in the 1st email is like asking for a date on the 1st conversation.
Prospects aren't ready & don't trust you yet.
Those are the most common mistakes of beginner emailers.
Here's how to avoid them...
✅Buying aged domains
Buying domains with GoDaddy reduces the risk of being blacklisted.
The older the domain, the higher the trust.
✅Short & valuable emails
Giving prospects free value while respecting their time is a winning formula.
The best emails I've seen are 2-3 lines long.
✅EasyDmarc for setup In order to verify your domain, you need:
- DMARC - DKIM - SPF
EasyDmarc makes it easy to set these up in a day.
✅Scraping TrustedLeads
Databases like Apollo give you fresh leads to work with.
You can copy its URL into TrustedLeads to get them for cheaper.
✅ Soft CTA
Asking for info or a keyword is much better than taking a call.
Prospects spend much less time & energy - increasing the # of replies.