Always use specificity when you write...
❌ Take my headline checklist
✅ Steal my 3-step Checklist for Engaging Headlines
❌ How to get more subscribers for your Channel
✅ How to get 3,476 subscribers to your YouTube Channel in 5 Days
❌ We helped [COMPANY NAME] improve conversions
✅ We helped [COMPANY NAME] improve their conversions from their opt-in landing page by 11.8%
Specificity attracts attention, sales, and engagement.
Always be clear with your reader; if they become slightly confused, you've lost them.
Do you use Specificity in your copy?