Aug '24 • General discussion
Why you should be testing long pages? 🤔
✅ As a rule of thumb, a webpage that sells should contain at least as many words as you would need to sell your product or service face-to-face.
↳ That’s because the page doesn’t have the luxury of asking for specific objections, so your content needs to address all of your customers’ most common questions ✔️.
Some marketers are wary of long pages, associating them with aggressive sales techniques, but consider the world’s most successful online retailer 🔥.
↪ A typical Amazon sales page is very long, containing product details, images, videos, frequently asked questions, comparisons with other products, alternative options, and reviews.
Have a look at the screenshot attached below, how long the Amazon Kindle page is!!!
🟩 Adding a huge amount of content works for Amazon, so it’s no surprise that they work for many others too.
🟩 The long pages can increase the conversion rate by 70-80%.
Long pages work.
The challenge is getting users to scroll down and see the content.
How is your sales pages? LONG or SHORT. Comment below ⬇️
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Why you should be testing long pages? 🤔
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