Struggling with Service Delivery & Offer Structure · Agency Service Scaling Kings👑

Struggling with Service Delivery & Offer Structure

Hey everyone, I need some insight on service delivery, as it's making me question my offer a bit.

I’m currently generating results for my clients at an average cost of $13 per lead, while working with an ad budget of $25–$30 per day. However, I realized that at this budget, I’ll never be able to exit the learning phase. From what I understand, I’d need to scale to around $70 per day to leave the learning phase and start seeing more consistent, high-quality results.

The issue is that I’m offering a free trial where clients only cover ad spend. But if my goal is to push past the learning phase, the required budget becomes quite high—around $2,000/month just for ad spend—before even factoring in my service fee. That seems like a big investment for many clients.

So I have two key questions for those with experience:

Should I prioritize leaving the learning phase to ensure consistent, high-quality leads, or does it not matter as much in the early stages?
Given a $13 average cost per lead, what’s a reasonable ad spend to recommend for a client starting out?

I’d love to hear your thoughts on this. Any insights would be greatly appreciated!

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