May '25 • General discussion
DCT testing
hey guys,
if i start of a DCT with three very distinct image concepts that have traditionally done well across all my clients, what are the of them actually fatiguing given that they're all very different concepts?
if they're all winners, shouldnb't fb theoretically eventually optimise them all at different stages for the least fatigue and hence reduce having me to eventually keep refreshing creatives?
when do i even know for certain if it's fatigue?
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DCT testing
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