Acquisition OR Client Results? (as a beginner) · Agency Service Scaling Kings👑

Acquisition OR Client Results? (as a beginner)

Throughout my recent smma journey I have always battled with this thought of "I need client results/testimonials if I want to start charging monthly retainers" but I am unsure if it is a faulty belief or not that could potentially hold me back.

As a knock-on effect, when I do get a client on board (on a pay-per-performance deal ofc) I start to battle between whether I should focus on outreach or service delivery or both.

And I know what some of you guys might say is to focus on both, work the whole day. and YES I have tried that whilst working a job. So my time is limited. I feel like whenever I try to do outreach and service delivery my service delivery suffers because I am not putting 100% onto it and whenever I focus on just service delivery my client acquisition suffers as an obvious result.

My question is do you guys think it is worth it to focus 100% on your first few clients to gain testimonials from them and then start doing outreach again?

In my opinion: when I got my first client (on a complete pay per performance deal) and I got them results i felt like it was 100x more easier to convince people to buy my services but at the same time I know just how important outreach is to a business.

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