Shortcut to Understanding NIL $
Under terms of the landmark House settlement, which received final approval last summer and paved the way for the foundation of the CSC (College Sports Commission), third-party NIL deals* worth more than $600 must be reported to the NIL Go clearinghouse. "What's a 3rd Party Deal," you ask? A 3rd PARTY DEAL is a contractual agreement where a college athlete (that's you) receives compensation — money, products, or services — from an entity outside the university (i.e., brands, boosters, collectives) in exchange for using your name, image, and likeness for marketing, endorsements, or appearances 3rd Party Deals are independent of the school (though they must follow NCAA and state regulations.) Such as... - Purpose: Compensation must be for a valid business purpose (i.e., social media posts, endorsements, autographs) and not a direct "pay-for-play" inducement — although that boundary is often blurred by "collectives". - Market Value: Deals must reflect fair market value for the services provided. - Restrictions: You can't endorse gambling, tobacco, and X-rated stuff. - Reporting: Deals exceeding $600 (see above) must be reported to the school and the CSC to ensure transparency. - Independence: These payments do not count toward the NCAA-mandated revenue sharing cap between schools and athletes. Common examples include NIL collectives paying athletes to promote local businesses, signing autographs at corporate events, or social media partnerships.